So what is a SWOT Analysis and how can it benefit your business or you personally? Simply put it is an analysis tool used to analyse your Strengths, Weaknesses, Opportunities and Threats. You can use the outcomes of your SWOT analysis as inputs for a variety of purposes from strategy formulation to opportunity evaluation.
So what is this simple SMART tool all about? Well to put it simply SMART provides you with the easiest way of setting goals for yourself personally or your business no matter the size. It provides you with a quick and easy to remember guide which ensures your goals are Specific, Measurable, Attainable, Relevant and Time based!